{"product_id":"digital-download-plan-your-product-line","title":"DIGITAL DOWNLOAD: Plan Your Product Line","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb data-path-to-node=\"3,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-88\"\u003eIf you were offered a national product line tomorrow, would you be ready?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-88\"\u003e\u003cspan data-path-to-node=\"4,1\"\u003e\u003cspan class=\"citation-87\"\u003eOne of the most effective ways to scale your business and increase your brand’s perceived value is to think big. National product line big\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"citation-88\"\u003e\u003cspan data-path-to-node=\"4,3\"\u003e. \u003c\/span\u003e\u003cspan data-path-to-node=\"4,5\"\u003e\u003cspan class=\"citation-86\"\u003eBut before you ever step into a pitch meeting, you have to do the deep-dive work of turning your personality and style into a tangible, marketable reality\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"4,7\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-88\"\u003e\u003cspan data-path-to-node=\"4,7\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-path-to-node=\"5,1\"\u003e\u003cspan class=\"citation-85\"\u003eI’ve been a full-time creativepreneur for more than twnety years\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"5,2\"\u003e\u003cspan class=\"citation-85 citation-end-85\"\u003e\u003csup class=\"superscript\" data-turn-source-index=\"4\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"5,3\"\u003e. \u003c\/span\u003e\u003cspan data-path-to-node=\"5,4\"\u003e\u003cspan class=\"citation-84\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"5,5\"\u003e\u003cspan class=\"citation-84\"\u003eMy own journey started with custom paint labels in my studio and led to an endcap in \u003c\/span\u003e\u003cspan class=\"citation-84\"\u003eMichaels stores\u003c\/span\u003e\u003cspan class=\"citation-84\"\u003e nationwide\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"5,6\"\u003e\u003cspan class=\"citation-84 citation-end-84\"\u003e\u003csup class=\"superscript\" data-turn-source-index=\"5\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"5,7\"\u003e. To date, I've had more than dozen national products in thousands of stores! \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-88\"\u003e\u003cspan data-path-to-node=\"4,7\"\u003e\u003cspan data-path-to-node=\"5,9\"\u003e\u003cspan class=\"citation-83\"\u003eI am sharing the exact exercises I used to fine-tune my vision and create the prototypes that landed my brands on the shelves\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"5,10\"\u003e\u003cspan class=\"citation-83 citation-end-83\"\u003e\u003csup class=\"superscript\" data-turn-source-index=\"6\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"6\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"6\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"6\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"6\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"5,11\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eWhat This Workbook Helps You Achieve:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"7\" id=\"p-rc_bee5684ac401f557-33\"\u003e\u003cspan data-path-to-node=\"7,4\"\u003e\u003cspan class=\"citation-81\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"7,5\"\u003e\u003cspan class=\"citation-81\"\u003eI guide you through the vital process of creating a product line, or at least the bones of one. You can choose how far oyu want to go with it.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cspan data-path-to-node=\"7,7\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-path-to-node=\"8,0,1,0\"\u003e\u003cb data-path-to-node=\"8,0,1,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-80\"\u003eDefine Your \"Why\":\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-80\"\u003e Pinpoint the story, signature elements, and motifs that set your brand apart from everyone else\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"8,0,1,1\"\u003e\u003cspan class=\"citation-80 citation-end-80\"\u003e\u003csup class=\"superscript\" data-turn-source-index=\"9\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"9\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"9\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"9\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"9\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"9\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"9\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"9\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"9\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"8,0,1,2\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cspan data-path-to-node=\"7,7\"\u003e\u003cspan data-path-to-node=\"8,0,1,2\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-path-to-node=\"8,1,1,0\"\u003e\u003cb data-path-to-node=\"8,1,1,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-79\"\u003eMarket Intelligence:\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-79\"\u003e Analyze your social media engagement and target audience to prove your products have a built-in fanbase\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"8,1,1,1\"\u003e\u003cspan class=\"citation-79 citation-end-79\"\u003e\u003csup class=\"superscript\" data-turn-source-index=\"10\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"10\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"10\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"10\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"8,1,1,2\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cspan data-path-to-node=\"7,7\"\u003e\u003cspan data-path-to-node=\"8,0,1,2\"\u003e\u003cspan data-path-to-node=\"8,1,1,2\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-path-to-node=\"8,2,1,0\"\u003e\u003cb data-path-to-node=\"8,2,1,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-78\"\u003eThe Capsule Collection Blueprint:\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-78\"\u003e Brainstorm twelve specific product ideas, from apparel to home goods. And then explain the problem they solve.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cspan data-path-to-node=\"7,7\"\u003e\u003cspan data-path-to-node=\"8,0,1,2\"\u003e\u003cspan data-path-to-node=\"8,1,1,2\"\u003e\u003cspan data-path-to-node=\"8,2,1,2\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-path-to-node=\"8,3,1,0\"\u003e\u003cb data-path-to-node=\"8,3,1,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-77\"\u003eVisual Strategy:\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-77\"\u003e Build professional mood boards, Pantone color charts, and logo drafts to make your line look \"retail-ready\"\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"8,3,1,1\"\u003e\u003cspan class=\"citation-77 citation-end-77\"\u003e\u003csup class=\"superscript\" data-turn-source-index=\"12\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"8,3,1,2\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cspan data-path-to-node=\"7,7\"\u003e\u003cspan data-path-to-node=\"8,0,1,2\"\u003e\u003cspan data-path-to-node=\"8,1,1,2\"\u003e\u003cspan data-path-to-node=\"8,2,1,2\"\u003e\u003cspan data-path-to-node=\"8,3,1,2\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-path-to-node=\"8,4,1,0\"\u003e\u003cb data-path-to-node=\"8,4,1,0\" data-index-in-node=\"0\"\u003e\u003cspan class=\"citation-76\"\u003eThe Final Pitch:\u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"citation-76\"\u003e Learn how to assemble all your work into a professional slide deck to confidently pitch your line to a major buyer\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"8,4,1,1\"\u003e\u003cspan class=\"citation-76 citation-end-76\"\u003e\u003csup class=\"superscript\" data-turn-source-index=\"13\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"8,4,1,2\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"9\"\u003e\u003cb data-path-to-node=\"9\" data-index-in-node=\"0\"\u003eThe Benefit: Moving from Maker to Mogul\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"10\" id=\"p-rc_bee5684ac401f557-39\"\u003e\u003cspan data-path-to-node=\"10,0\"\u003e\u003cspan class=\"citation-75\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"10,1\"\u003e\u003cspan class=\"citation-75\"\u003eThe true power of this exercise is clarity\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"10,2\"\u003e\u003cspan class=\"citation-75 citation-end-75\"\u003e\u003csup class=\"superscript\" data-turn-source-index=\"14\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"10,3\"\u003e. \u003c\/span\u003e\u003cspan data-path-to-node=\"10,4\"\u003e\u003cspan class=\"citation-74\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"10,5\"\u003e\u003cspan class=\"citation-74\"\u003eBy pulling this together, you stop \"tinkering\" and start building a cohesive brand ecosystem\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"10,6\"\u003e\u003cspan class=\"citation-74 citation-end-74\"\u003e\u003csup class=\"superscript\" data-turn-source-index=\"15\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"10,7\"\u003e. \u003c\/span\u003e\u003cspan data-path-to-node=\"10,8\"\u003e\u003cspan class=\"citation-73\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"10,9\"\u003e\u003cspan class=\"citation-73\"\u003eWhether you dream of fabrics, stationery, or DIY kits, this workbook forces you to visualize the \"big picture\" so that when opportunity knocks, you already have the prototypes in hand\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"10,10\"\u003e\u003cspan class=\"citation-73 citation-end-73\"\u003e\u003csup class=\"superscript\" data-turn-source-index=\"16\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"16\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"16\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003csup class=\"superscript\" data-turn-source-index=\"16\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-path-to-node=\"10,11\"\u003e.\u003c\/span\u003e\u003cspan data-path-to-node=\"10,11\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Crafty Chica","offers":[{"title":"Default Title","offer_id":47925242626215,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2207\/1233\/files\/craftychicaproductlineworkbook_f7e015c8-014f-45b3-91db-dd3892be7996.jpg?v=1771370529","url":"https:\/\/craftychicastore.com\/products\/digital-download-plan-your-product-line","provider":"CraftyChica","version":"1.0","type":"link"}